Jikon
Jikon is a conceptual clothing boutique and café. The store owner is inspired by Japan and aimed to curate a selection primarily from Japanese brands. Therefore, the name chosen is the Japanese word Jikon, which is synonymous with the Latin expression Carpe Diem ("seize the moment," "live in the here and now"). The first letter of the logo resembles a calligraphic brush and the dot it creates. The entire concept of the brand identity revolves around the idea of merging a clothing store and a café into a cohesive space and brand.
